Join us on Tuesday June 25th at 5pm CEST for a virtual eXchange with Serena Bonomi, Design Strategy & Innovation Advisor for the Circular Economy, on Getting Circular in the Fashion Industry.
There is often a prejudice that exists in the fashion world that there are no good examples/blueprints to follow when it comes to going circular in fashion. Contrary to this belief, there are numerous examples of successful circular initiatives, both within fashion and other industries. Brands are increasingly creating products that are designed to be recyclable, biodegradable, or made from recycled materials.
Serena will share best case examples of what is already being done and how to learn from these blueprints. Following a short introduction, the stage is open to you, the audience, to ask her questions, exchange experiences, and learn from each other.
About Serena Bonomi
Serena Bonomi is a Strategy & Innovation Advisor with over 12+ years of expertise, most of which focusing on the Circular Economy. Serena led the development of Zalando’s Circular Design Criteria framework taking into account product development, ecodesign and circular principles, materials certifications, upcoming regulations, sorters and recyclers technologies. She advocated for circularity both internally, educating designers, buyers and identifying sustainability ambassadors; as well as externally by founding the Circular Design Consortium with ASOS, Bestseller group and H&M, and speaking at events including serving as a jury member for Bestseller Circular Design Challenge during CPH Fashion Week 2022. In her former role at VF Corp, Serena piloted and guided circular innovations to successful commercialization, such as VF Corp’s first circular product launched in 2019: groundbreaking Cradle to Cradle Gold-certified, 100% mono-material, and recyclable circular outerwear Napapijri’s Circular Series, with a unique take back service.
Today, Serena collaborates with ambitious organizations and individuals worldwide, developing circular innovation roadmaps, lecturing on circular economy, speaking at global conferences and events, and pioneering circular initiatives and products across industries like fashion, electronics, and e-commerce.