On Monday November 20th at 17:00 CET, the virtual Trend Tours continued with FMCG. Following a keynote by Matthieu Vincent, Co-Founder of DigitalFoodLab, we heard from start-ups Mushlabs and tocco on their circular solutions

The Fast-Moving Consumer Goods (FMCG) industry has long been synonymous with convenience, accessibility, and mass consumption. From food and beverages to personal care products and household essentials, FMCG items are an integral part of our daily lives. However, the conventional linear model of producing, consuming, and disposing of these goods has raised significant environmental and sustainability concerns over the years.

In response to these challenges, a transformative concept has emerged within the FMCG sector: Circular FMCG. This innovative approach aims to revolutionize the way we produce, consume, and manage FMCG products to minimize waste, reduce environmental impact, and promote a more sustainable and responsible consumption pattern.

On Monday November 20th, following a great overview of the current trends by DigitalFoodLab’s Matthieu Vincent, we heard from two innovative start-ups with circular FMCG solutions, Mushlabs and tocco. Missed the event? Check out the full video below:

Moderated by:

Lara Hein, Project Assistant CIRCULAZE

Keynote by:

Matthieu Vincent, Co-Founder DigitalFoodLab

The Startups:


Dr. Mazen Rizk, Dr. Thibault Godard, & Anne-Cathrine Hutz

Located In:

Hamburg, Germany

Mushlabs is a foodtech start-up that uses fermentation to produce food from mushroom mycelia. They aim to change the way we consume food by offering products that are not only good for our senses and bodies, but also for the planet. Their technology platform focuses on unlocking the potential of fungi as a sustainable food source.


Leon Ge Dongliang

Located In:

Paris, France

tocco is driven to help accelerate the arrival of a cleaner world. Many companies and individuals want to do good and make better products, yet can’t find the right materials and suppliers, troubled by not having the right information and tools easily available to them. Many inventors, entrepreneurs, and investors are also helping give birth to an increasing number of companies reinventing and producing materials, components, and ingredients that create exponentially cleaner products. tocco’s mission is to be at the nexus of these fundamental trends and build an iconic platform to bridge needs, catalyze adoption, accelerate innovation, and clean up the world. They are building the most extensive regenerative materials platform to accelerate ecological transition.