Sometimes, as a green leader in a traditional company, you can feel quite lost. It is good to learn from experience, find out where allies are, exchange and collect ideas in a safe space. In this leadership mindset seminar, Jadranka Darul, Sustainable Transformation Business Development Manager at HW Design, will lead participants in learning what they need to drive the sustainability journey in their company and not get lost in the process. Together, we will discuss the culture in a company, what shapes everyday working life, and how change can be initiated.
In Part III, we have a special guest with us, Andreas Heim, a Brand Developer and Senior Advisor at HW Design, who will lead us on the topic of Brand Values.
Developing a culture means inspiring employees and partners in the long term for the sustainable goals and values of the company and ensuring that these are also lived in day-to-day operations across all divisions. What are the success factors and tools that are decisive in building a value-oriented corporate culture? This workshop will provide answers to these questions:
- The motivating effect of strong internal mission statements
- The importance of consistency in the change process
- Tools for implementing mission statement-oriented behavior
This webinar series will consist of four sessions:
April 25th: Sustainability is a team sport – allies in the company and common goals
June 6th: Sustainability is persuasion – filling the argumentation case for the board and canteen
June 27th: Sustainability is corporate culture – understanding brand values
July 11th: Sustainability is attitude – using the psychology of change