“Purpose and profit are correlating results of sustainable, impactful investment,” is Xavier Sarras’s core belief and one of the reasons that led him to join the initiative. He is dedicating the larger part of his professional life to maximizing positive social and environmental impact by backing highly scalable, purposeful start-ups.

Being on the mission to increase the quality of experiences in life, he has grown to become an Experience Economy Expert. Entrepreneurially trained by founding companies since the age of 17, he has a background of close to 30 years in scaling and exiting digitally driven marketing agencies and 10 years of angel investing. He has helped to shape the experiences of global brands as well as disruptive tech start-ups across a multitude of industries.

For him, purpose and profit go hand-in-hand, and Xavier believes the decade of purpose has just begun.