Join us on Tuesday June 25th at 5pm CEST for a virtual eXchange with Serena Bonomi, Design Strategy & Innovation Advisor for the Circular Economy, on Getting Circular in the Fashion Industry.
There is often a prejudice that exists in the fashion world that there are no good examples/blueprints to follow when it comes to going circular in fashion. Contrary to this belief, there are numerous examples of successful circular initiatives, both within fashion and other industries. Brands are increasingly creating products that are designed to be recyclable, biodegradable, or made from recycled materials.
Serena will share best case examples of what is already being done and how to learn from these blueprints. Following a short introduction, the stage is open to you, the audience, to ask her questions, exchange experiences, and learn from each other.
About Serena Bonomi
Serena Bonomi is a Strategy & Innovation Advisor with over 12+ years of expertise, most of which focusing on the Circular Economy. Serena led the development of Zalando’s Circular Design Criteria and strengthened circular initiatives through unprecedented customer behavioral insights. At VF Corp she guided successful innovations in EMEA, notably commercializing the first circular jacket in 2019, pioneering Napapijri’s Circular Series: Cradle to Cradle Gold-certified, with digital product passport and take back service. After working for global giants like 3M, BMW, VF Corp and Zalando, today Serena collaborates with ambitious organizations and individuals worldwide, developing circular innovation roadmaps, lecturing on circular economy, speaking at global conferences and events, and pioneering circular initiatives and products across industries like fashion, electronics, and e-commerce.